When you want to develop a business or even just want to start a business, of course, there are many things you need to prepare. One of them is forming a digital marketing team.
With the formation of a digital marketing team, you may find it easier to grow and reap a large amount of profit from your business.
This is because the right digital marketing strategy can reduce promotional costs which are very minimal but can get very maximum results.
But before building a digital marketing team, it's a good idea to know some tips on how to build a digital marketing team.
So you don't make a wrong move and can get maximum results from forming the team.
Identify Your Business Goals
The first step in forming a digital marketing team is to identify your business goals.
The team that you will create must have a purpose, as is the business or business that you are developing.
Identifying what the goals of the business you are managing are will help you choose who will be on the marketing team.
The goals of the team you are going to create must be in line with your business goals. This is so that your business or business continues to move forward over time.
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Clear goals or objectives will lead to constructive activities, which will make the business continue to grow in the future.
Examples of goals that you can set as goals include:
- Increase leads (people who contact).
- Improve Company Branding.
- Cooperating with related media.
- Increase Turnover.
- Or even increase repeat orders of a business.
Choose Digital Media Carefully
Once you know your business goals.
So the next step when you want to build a digital marketing team is to choose digital marketing media.
There are so many marketing media in digital marketing. However, you can choose marketing media based on your target customers and your business goals.
I try to simulate by giving 2 examples so you can understand and understand.
Person A is the owner of Brand A with ethnic fabric products. Because Brand A is a small scale, so A wants to increase sales to survive in this pandemic era.
So person A can use the marketing channel:
- Marketplace
- Social Media (Instagram, Tiktok)
- Website
- SEM
- Social Media (Instagram, Facebook)
While person B is the owner of Brand B with property products. Brand B is already big and the goal of its business is massive branding. So that each launching of the housing product, it can increase the selling price and can make people who see it interested in buying it.
So person B can use the marketing channel:
Form Your Digital Marketing Team
After knowing the business goals and channels you want to use. Then the next step is to form a digital marketing team.
Digital Marketing has many categories, namely:
- SEO
- SEM
- Social Media Marketing
- Marketplace
- Email Marketing
- Website
- Native Advertising
- Content Marketing
- Social Media Marketing &
- Marketplace
- Content marketing that can SEO & SEM
- Social media marketing.
- Content Marketing
- SEO & SEM
- Social Media Marketing
If you're first building a digital team, you don't need to hire eight people to do each digital marketing shutter.
Please use the one that suits your goals and target market.
I will re-simulate the A and B earlier so that you understand them better.
In the above case, person A needs 1-2 digital marketing. Of course, if you want to maximize each shutter, you need 2 digital marketing people, namely:
While in the case of person B, it requires 2-3 digital marketing teams. If person B chooses two people, then person B looks for digital marketing with a shutter:
However, if person B wants to use 3 digital marketing people, then person B will look for:
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Create KPIs for Each of Your Digital Marketing Teams
If the team formation has been completed, you can continue by determining the KPI (Key Performance Indicator) for the team that has been created. KPIs will serve as the core or core of work as long as the team moves to market your product digitally.
When you want to create KPIs, don't forget to adjust them to the needs and abilities of the team. Do not let you force them to continue working without giving them time off, because this will actually make the end result in less than optimal.
To make it easier to understand, I will make a simulation of Person A and Person B again.
Person A makes KPIs for his Marketplace team:
- Following Every Promotion / Champaign On Related Marketplaces
- Live 3x / Week On Marketplace (Shopee & Lazada)
- Ads generate 10x the total turnover. (Ads 1 million, turnover 10 million)
- Update feed 2x/week
- Upgrade Products Every Day
- Answering Chat / Discussion / Complaints Well, a maximum of 10 minutes.
- Manage Orders on Every Marketplace
- Writing 4x in one week.
- Every post must be by the search intent.
- Writing by the agreed flow.
- There are supporting data, references, and CTA.
- Total website traffic increases by 10% every month (Through SEO).
Then the KPIs for B on the Content Marketing team:
This is an example of a KPI that is used for the marketplace & Content Marketing team during the probation period (3-6 months), then you can increase the KPI on your team according to their abilities.
With the KPI for each team you have, you will easily measure the performance of each of your teams.
- You will know which part needs to be fixed?
- Which areas do your team need to learn more about?
- And which parts stand out from each of your teams?
KPI Evaluation of Digital Marketing Team
After your team starts working, the next step is to evaluate your team.
That way you will know whether the team is working well or not?
After your team has passed the probation period (3-6 months), then you can increase the KPI for each of your teams.
Of course, to increase KPIs in business, you must first discuss with your team, so that your team can balance the KPIs that you have set.
Don't let the increase in KPIs put pressure on your team until you finally design your business.
Back again to the example of A and B above, so that you get the picture.
A's team succeeded in achieving the KPI that had been determined above during the probation period, then Person A discussed with his team that his business needed acceleration.
A's statement is fully supported by his team.
Until finally there was the addition of a new KPI, namely so that existing stores in the Marketplace must be able to level up to the Official Store (the highest level of a store in the Marketplace).
Meanwhile, Team B was only able to achieve the KPI target of (80%), the point that could not be achieved was an increase in traffic by 10% every month.
Then B asked the problem to his team.
Why can't these points be achieved, are there any obstacles?
After discussing with his team, B finally invited his team to develop themselves, especially in increasing website traffic.
Preparing for Further Planning
Don't forget to do further planning before forming a digital marketing team. Online marketing cannot be done in one go, it needs to be repeated, evaluated, and re-checked the strategy used.
By knowing these facts, you should update regularly to see any digital trends. Always update with technological developments or social media to simplify the marketing process that you want to do.
If necessary, you can arrange digital marketing activities and schedules. In a certain period of time, don't forget to monitor, evaluate, and plan follow-up actions for future business evaluations.
In addition to marketing, you also have to pay attention to other aspects so that your business is increasingly in demand.
For example, by improving the quality of the products sold, improving services, and creating promos or activities that can attract customers.
If combined with the right marketing, your product will definitely sell well in the market.
Those are the tips that you can apply when you want to create a digital marketing team.
Remember, a good team will give good results for your business.
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