Working From Home? It's Time to Improve Your Skills with Marketing Today

The Corona Virus Disease (Covid-19) pandemic really has a considerable impact on various sectors in every country, especially in the business sector. The Corona outbreak that has become increasingly massive lately has finally disrupted the marketing process. This is due to restrictions on the movement of employees who work through the Work From Home (WFH) method. Marketing experts explain that Community Marketing is always about listening, giving, and growing together, especially when a crisis hits.

During the Covid-19 pandemic, marketing communication patterns will be divided into 2, namely communication patterns during crisis and post-crisis, supported by different messages and communication media for each stage. And now digital communication media has become an effective and efficient choice to communicate with customers. 

Related: How to Prepare a Business Plan During a Pandemic

At this moment, employees can continue improving their ability to do marketing with digital communication. They can learn about digitalization, which is the answer to the policy of self-quarantine (self-quarantine) so that companies can continue to provide accurate, interesting, and useful information. 

There are several current marketing strategies that employees can learn and implement to improve their marketing skills. Namely with Social networks, Video Marketing, and Instagram. 

Employees can learn about the Social Network, which is a site that allows us to connect with friends or relatives to share photos, videos, and articles. Take advantage of this Social Network to introduce the company's products. The world of marketing, which is far more developed today, is supported by the booming internet technology, resulting in many changes that occur in the marketing process.  

In addition to Social Networking, employees can also learn about Video Marketing, which is a new method in Online Marketing by utilizing video media. Video Marketing is the best option for Online Marketing. With Video Marketing, besides being conceptualized and attractive, videos can also display images and audio at the same time and have a positive impact on those who see the video. And it's proven, at this time the Youtube Channel is still the king in the Video Marketing industry. 

Next is Instagram, a photo and video sharing platform that is now loved by many people. According to Statista, an online market research portal, the largest users of Instagram in the US in December 2016 were children aged 25 to 34. Instagram users also prefer beautiful visual content and often post quality content. Here, marketing can also be developed with quality content to make followers more interactive and like the marketing content displayed. Customers also find it easier to get information about the company, if employees post information or market products. 

Related: How To Manage A Business From Home During Work From Home

Social Distancing that exists today is an opportunity for companies to test their consumers' loyalty and provide benefits for employees so that they develop and practice their skills in Marketing Today. And the most important thing at this time is that the company can always pay attention to the latest developments of customers and measure the impact of this on the Marketing Communication initiatives being carried out.